In Reply to: Coca-Cola? posted by DMAC on January 10, 2007 at 05:30:40:
Combined market share for New Coke and Old Coke (after reintroduction) was higher than the market share for old coke alone.Big PR fiasco, maybe. Coke made more money- definately.
Best,
Ross
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Follow Ups
- Spin is sometimes different than reality - Ross 19:50:20 01/10/07 (0)