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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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In Reply to: Please Mr Atkinson posted by robert.gaboury@videotron.ca on May 30, 2009 at 13:54:28:
Actually, Marja & Henk said that and I published it, Robert. It does not change the meaning one iota but if you quote, it's important you quote the right person. Your quoted passage is prefaced by "From Renate Paxa's own show statistics, Marja & Henk crafted the following conclusions and questions..." (Renate Paxa being show management).
Their implication was that since we saw/recognized fewer journalists than in years past but their published attendance numbers went up, "anyone can be a journalist" (or get trade credentials to enter the show as one; or there simply are more publications).
To address another point in this thread, 6moons does not use any advertising reps at all and never has. Parties interested in advertising with us contact me, I dispatch our rate card and artwork specs and they make their decision accordingly. For years now, we never had to actively solicit for support but merely respond to direct queries. We simply exist and enough people consider our contributions valuable enough to merit support and approach us accordingly
This could change in the future if this unsolicited support dries up. But for now and the last seven years, we've kept ourselves lean enough to survive in exactly this manner. Hence the assumption that all magazines in this field engage salaried or commissioned ad reps; and that *active* solicitations for support are the only way; is erroneous.
Our approach has been *passive" - put out consistent content with enough people noticing and deeming it worthy. Very simple, very basic but surprisingly effective.
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Follow Ups
- RE: Please Mr Atkinson - Srajan Ebaen 23:33:57 05/30/09 (0)
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