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RE: Excuse me but all???

>name a single magazine/web site where advertising sales reps who do not
>use a good review to cut a deal. None of the reviewers around here seem
>aware of this, and if they do not speak with the reps then they see no
>evil, hear no evil and speak no evil. Fair enough, but do not pretend
>reviews plays no role whatsoever in the paycheck.

You seem to be making a large assumption here, which is that the fact that
ad sales reps sell ads of necessity a corrupting influence on reviews. I
think it behooves you to support that assumption, rather than asking
those you accuse to prove it wrong.

>Reviewers do not sell space, and I accept there's a gap seperating
>editorial and advertising. The fact remain that all magazines and web
>sites ARE businesses and those businesses need revenues to keep going.

The only way your case against reviewers makes any sense if there is a
causal link between the reviews and the ads. There isn't, and even you
admit that reviewers and editors are not aware of the ventures
advertising activities. In fact, you seem unaware of the direction of the
flow of time. Because a manufacturer may or may not buy an ad in the
future has no influence on a reviewer's findings on a product from that
manufacturer in the present.

Unless you can report a specific instance that supports your generalized
accusations, I suggest you recognize that your opinion is merely that,
and not a particularly well-informed one at that.



John Atkinson
Editor, Stereophile

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