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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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In Reply to: RE: Excuse me but all??? posted by robert.gaboury@videotron.ca on May 22, 2009 at 08:16:58:
Yes, an ad sales person will use a good review to try to sell ad space, but this works in one direction alone. Good reviews may generate advertising, but advertising does not generate good reviews. Usually, the advertising and editorial departments are at least at one remove, both physically and mentally.
It's well known in publishing circles that ad people never read editorial pages and vice versa (we both look at the other bits as 'filler'), just as 'crayons' (designers) look at the text as word salad. Without having the magazine to hand, I'd struggle to say what companies are advertising within my magazine and most editors I know (both inside and out of the audio industry) are similar. It's the single-mindedness of the process that makes us look at magazines differently from regular readers.
Writers are at an even greater remove from the ad-ed process, because they have even less idea of what advertising is in a particular magazine. An editor may scan through advertising pages with casual disinterest, but they will at least have an appreciation of ads in their magazine; a freelance writer will generally receive their copy of the magazine, read their words first, then scan through their friends and rivals work, re-read their work and then usually put the mag on the shelf.
In 20 years of magazine work, I've only encountered a couple of times where advertising 'influences' editorial. And both times it came down to being asked (by the legal department, not the sales team) not to review products from a specific company, because we were in legal disputes over payment.
Editor, Hi-Fi Plus magazine, from sunny ol' Englandshire
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Follow Ups
- RE: Excuse me but all??? - Alan Sircom 16:54:40 05/30/09 (1)
- an ad sales person will use a good review to try to sell ad space - robert.gaboury@videotron.ca 17:06:37 05/30/09 (0)
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