In Reply to: RE: "there is no such thing as independance in trade magazines" posted by Rob Doorack on May 22, 2009 at 05:33:56:
Exactly. Perhaps you never spoke to any reps, the thing is, they are essential in the publishing eco system, because readership alone is not enough to keep the business alive. Please be aware that those reps you never spoke with show those nice reviews around to get contracts. The very fact that a speaker manufacturer chose to cancel advertising because of a bad (or not so good) review proves my point. That very same manufacturer chose to go elsewhere to get his money's worth of praise.
The biggest audio manufacturer (and advertiser), by far, is Bose. Did you ever see a Bose advertising in Stereophile or Absolute Sound or SoundStage or EnjoyTheMusic? Did you ever see a Bose review in any of those trade medias?
This post is made possible by the generous support of people like you and our sponsors:
Follow Ups
- RE: "there is no such thing as independance in trade magazines" - robert.gaboury@videotron.ca 08:29:11 05/22/09 (21)
- RE: "there is no such thing as independance in trade magazines" - Rob Doorack 09:07:49 05/22/09 (20)
- RE: "there is no such thing as independance in trade magazines" - robert.gaboury@videotron.ca 09:41:35 05/22/09 (19)
- RE: "there is no such thing as independance in trade magazines" - Rob Doorack 11:20:41 05/22/09 (12)
- Don't get me wrong... - robert.gaboury@videotron.ca 12:16:07 05/22/09 (11)
- Independence. "You keep using that word." - Rob Doorack 14:34:29 05/22/09 (10)
- Hmm ... So the fable about killing the goose that laid the golden egg ... - Bhasi 06:07:11 05/23/09 (9)
- The return of the Underpants Gnomes - Rob Doorack 20:04:59 05/23/09 (8)
- I fear we inhabit different planets! - Bhasi 06:57:14 05/24/09 (7)
- So, you're utterly unable to explain your belief that discounts cause corruption - Rob Doorack 15:20:35 05/24/09 (6)
- ETHICS - robert.gaboury@videotron.ca 05:59:36 05/25/09 (4)
- RE: ETHICS - Alan Sircom 03:16:23 05/28/09 (0)
- ethics... - mkuller 13:39:01 05/25/09 (2)
- BLANKET ACCUSATIONS... - robert.gaboury@videotron.ca 13:56:05 05/25/09 (1)
- Can't provide an answer, eh, so you try deflection...(nt) - mkuller 10:13:02 05/26/09 (0)
- "We waste 50% of our maketing budget every year ... - Bhasi 00:51:26 05/25/09 (0)
- Yawn: Payola again? Here comes another lost lamb - Sordidman 10:32:41 05/22/09 (0)
- The distinction... - mkuller 10:29:51 05/22/09 (4)
- wow - robert.gaboury@videotron.ca 10:52:55 05/22/09 (3)
- As a former reviewer... - mkuller 11:02:33 05/22/09 (2)
- RE: As a former reviewer... - robert.gaboury@videotron.ca 11:17:45 05/22/09 (1)
- Evidence that any reviewers are influenced and not impartial... - mkuller 13:31:35 05/22/09 (0)