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In Reply to: Re: Your company might be overlooking something special posted by tomservo on November 30, 2006 at 10:23:29:
Tom, I think you have two different camps. On one hand you have the low wattage tube guys (I am one). We need and want that high 90+ dB per watt, but we cringe at the thought of a class D amp. Heck even a digital crossover/EQ is offensive (but I am looking at FIR filters). I have no problems with tri-amping (line level passive is ideal) and using a BJT amp for lower bass. Ideally it would be brought in as low as possible but I could handle 100...even 200+ hertz if it sounded right (although 50-70 hertz is better). Price is a factor but I just looked at the unity from Yorkville and was surprised the price was as low as it was. For me, looks aren’t a factor if it keeps price down. Heck the end user can veneer the cabinets if desired or you offer it as an option. Physical size isn't important either but the ability to work in a smaller room is. If it could do okay in a 10 foot triangle that would be fine.Then you have the guys with higher-powered solid state or tube amps. I think that camp would rather have one amp and a passive crossover. A passive network between mid and tweeter with an active on the bottom end might please both camps if impedance was kept flat.
As far as marketing I'd say you don't need to do as much as you think assuming you aren't looking to have a dealer network and radio shack or best buy sell your speakers. A factory direct full range speaker for 2K would do well. Make it 1K and I doubt you could keep up with demand:) I think you underestimate the respect you command here and the nature of a web based business. Look at Bottlehead and ask yourself if that is enough volume. Maybe offer a 30-day trial period with shipping costs only for returns and consider offering a discount for those willing to allow potential customers to visit their homes and audition your speakers.
As you can tell I am hot to trot on the concept. Truth be told, I have 3 friends (plus me) who are all working on DIY speakers right now. In between wood working tools, measuring and design software, drivers and crossovers, the average Joe can’t compete with a sensibly priced offering from someone like you. It is all about if the consumer has confidence in the designer and company. I think you are in a very strong position in that regards. And as you have mentioned the competition is prohibitive in cost, which is one big reason why folks are even attempting to build their own speakers.
I could say so much more but this is already way too long and I am just one nobody voicing my thoughts.
Russ
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Follow Ups
- On the self powered part (and more) - Russ57 18:12:04 11/30/06 (0)