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You'll find a reason to favor one over the other

A well known con-artist scheme is for the unsuspecting victim to pick a number between 1 and 4 and place a bet. If the con-artist can’t guess the number, the better wins. The naive better thinks the odds are in his favor (75% chance of winning). However the sly con-artist knows that 8 out of 10 people will pick “3”.

Evidence has overwhelmingly shown that humans are rarely neutral about anything. Our brains seem to always find reasons to favor and judge something above others.


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