Amp/Preamp Asylum

Posted by JoshT (A) on November 12, 2021 at 10:46:43

In Reply to: RE: Is it like a "Lixie Tube?" posted by Kal Rubinson on November 11, 2021 at 09:29:11

I think the Lixie tube trademark is fun and registering it with the PTO makes sense. It's an obvious play on the Nixie tube (plus LED) and it's used for the same purposes - mostly as decorative clocks but with some broader potential applications.

Perhaps ARC dropped the attempt to register "LexieTube" because it was deemed confusingly similar at this point with the Lixie name, which would disqualify its registration. Or perhaps they let it lapse two years ago because they just weren't ready to use it (though you can file with an intent to use affidavit). Or maybe they just don't want to pay the cost of registration and would rather see if it gains public recognition first.

You can always claim common law trademark protection once the public associates a name with your product. There are risks, but it's free. After all, the use of LexieTube as a display on audio equipment is very limited and that trade name doesn't seem to add much value to ARC's brand recognition.
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Edits: 11/12/21