In Reply to: Who Ever Got A One Cent Cartridge posted by Doug G. on September 25, 2017 at 15:17:32:
I sold the stuff. Typical cartridge prices (RSP) were 69.99to 89.99 for the "entry or single step up Empire, AT, Pickering, Shure Cartridges (1978 Dollars) Cost price on those ran from 7 to $15 dollars so it was easy to sell the TT with a $1. Cartridge.
I preferred to not do that. Telling customers instead how the cartridge was the most important components as the "transducer", it was important to pick a good one and have it installed correctly (which I would do for them).
Electronics ran a 40% margin (cost 60 per $100 list), Turntables and Speakers (40 to 60% margin), cartridges (50% at the high end, 75%+ at the low end). Cables, speaker wire 75%+ margins...
Wonder if that has changed in 40 years...
"The hardest thing of all is to find a black cat in a dark room, especially if there is no cat" - Confucius
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Follow Ups
- Back in the day... - BigguyinATL 12:09:12 09/26/17 (1)
- Ditto - E-Stat 14:28:27 09/26/17 (0)