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Absolutely. JPS is taking advantage of their customers' lack of knowledge....

... and Steve is educating us. i see nothing wrong with what he's doing.

I'm willing to ignore whether JPS's advertising claims are ethical and go straight to the crux of the matter. By "taking advantage of their customers' lack of knowledge" I simply mean this: JPS is aware of a company in Belgium that makes a certain power cord that is, apparently, beneficial for audiophile use. The Belgium supplier is not exploiting the market themselves. JPS is taking this product, making it cosmetically more "presentable" for its new use, and bringing it to the attention of the audiophile market. They are pricing the product in line with what other audiophile power cords with similar (presumed) benefits sell for and making a handsome profit. This is capitalism. JPS Labs is not a charity that is required to provide benefits to consumers for free.

However, once this fact is discovered, no one is under any obligation to protect JPS's little secret. No one is doing anything wrong here by pointing out that JPS is making a profit off of their customers' ignorance. In my mind, this isn't a legal or moral problem - simply a case of raising consumer awareness. And I think that's a good thing.

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