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In Reply to: Fleetwood Mac "Say You Will" simultaneous day/date CD/DVD-A release . . . posted by Martinsays on April 07, 2003 at 06:01:58:
Follow Ups:
The CD sales will be 'hurt' by the DVD A release.As long as this day date release is used to actually market the availability of a DVD Audio version from day one then it will help to create customer awareness and curiosity for the new format.
A hybrid would be nice but it also means you cannot claim succes for DVD Audio if the disc sells in the millions.
Most people still buy the disc because it's a new FM album.
So what your saying is: If the release was DVD-A only, sales would not be better for DVD-A? If you force a consumer to decide between a popular playback medium (CD) vs a medium that is not widely accepted or known, you can only guess which one wins? The CD. It's more convenient and plays in portable audio devices unlike DVD-A. DVD-A need to go hybrid to survive.The same reasoning for SACD. I purchased Willie Nelson's Stardust on regular Redbook CD even though it was available on SACD. Why? Because the SACD was not a hybrid and the CD was available. If the CD was not available, I would have bought the SACD version.
"So what your saying is: If the release was DVD-A only, sales would not be better for DVD-A?"No, I pointed out that at this stage cd sales will be hurt by the DVD Audio sales. I will not buy the cd.
"If you force a consumer to decide between a popular playback medium (CD) vs a medium that is not widely accepted or known, you can only guess which one wins? The CD. It's more convenient and plays in portable audio devices unlike DVD-A."
It's not a matter of 'winning' from CD. As it is now people must learn to appreciate DVD Audio for it's own merits. The CD is still the cash cow and that will be the case in the near future anyway. You can't really force the public into a new format by releasing a DVD Audio only.
It's all about developing a 'new' market. Slowly but steadily.
Doing a high profile hybrid release that sells millions looks nice but it also adds production costs. As it is now it's just a waist of money if 95% of the buying public is going to use the cd layer.
And DVD Audio already playes in portable DVD devices...
"DVD-A need to go hybrid to survive."
That doesn't have to be the case.
There are already more than 100 million playback devices available out there amongst the public.
most people, having DVD players, may opt to go for the DVD version if it is priced the same as the CD. As both will play in a DVD player, it will be interesting to see how it is marketed. In my local record store, DVD music "video" has increased greatly in size. With that said, CD's are located downstairs and DVD's upstairs. If the two discs are marketed together anyone with a DVD player can buy both. It is the CD only crowd that will buy the redbook. As I said, it will be interesting!
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