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"Designed in Canada"..

"Designed in Canada" simply means that a company has an office in Canada where they design products from, nothing more, nothing less. It means somewhere in the design process, someone, located in Canada participated. There are no other qualifications brands must meet in order to make this claim.

'It's insincere and an effort to mislead and manipulate,' expert says...

As Canadian shoppers commit to boycotting U.S. products amid the ongoing tariff war, some are raising their eyebrows at some tactics companies are using to appear more Canadian than they actually are.

Reddit user MrIceCap (Canadian, much?!) posted a photo of a can of Campbell's soup on the popular "Loblaws Is Out of Control" group. The label states it is "designed in Canada," while just centimetres below, it states it is a "product of the U.S.A."

So, what gives? In an e-mail statement, a representative from Campbell's says "Designed in Canada" describes a product that is created based on Canadian taste preferences, insights or recipes, and may contain Canadian ingredients, but is made elsewhere. They note that the label has been on their products since 2018.


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Topic - "Designed in Canada".. - kootenay 10:57:02 04/12/25 (35)

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