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Inmate Central Inmate Central, where civil and family-friendly discourse about off-audio topics (other than religion and politics) is welcome. |
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In Reply to: Followed by the FOX and Panther platforms... posted by dark_dave56 on November 25, 2021 at 06:18:16:
Mopars were badge-engineered even before the second world war.
But GM...that's another story. GM really didn't start to adopt full badge engineering until the Chevy 305 and 350 became the corporate engines.
For example...in 1961, Fords and Mercuries were the same car. The Mercury was a little bit longer, but that's it. Same engines, same transmission.
At Chrysler, almost the same story except the Imperial still rode on separate frame.
But at GM, all five divisions used their own engines. Even the 215 aluminum V8 developed by Buick, the Olds version had more head bolts than the Buick version.
If you wanted an automatic transmission in a Chevrolet, you could choose between two Powerglides or the Turboglide, unless you wanted a truck with an automatic in which case you got an old version the Hydra-Matic.
Long wheelbase Pontiacs got the Hydramatic, short wheelbase models (Catalina and Grand Prix) got the Roto-Hydramatic shared with Oldsmobile and the only automatic available on an Olds. Roto-Hydramatic and Hydramatic were totally different trannies.
Buick still used Dynaflow in the full size cars. The Special had Dual Path Turbine Drive, which was a conventional step-gear two speed similar but not the same as Powerglide.
Finally, Cadillac had Hydramatic only.
Chassis were different also. Front end parts from a Pontiac wouldn't work on a Chevrolet or an Olds. My '74 Chevy needed an idler arm and the parts store only had one in stock for a Pontiac. Had to wait a day to get the correct part.
You couldn't keep track without a scorecard.
Even as late as 1973, you could still buy a Chevy with Powerglide, and there was even an economy version of Powerglide that was manually shifted from low to high.
Real badge engineering at GM didn't happen until Roger Smith took over as CEO and he essentially destroyed GM. It's never been the same.
By the Aughts, GM was just building platforms that were sold all over the world. My Cobalt was a Vauxhall Astra in England, Opel Astra in Germany. Some of the Cadillacs were SAABs under the skin.
BTW, there was a SAAB wagon that was nothing more than a rebadged Subaru with different front sheet metal.
The blissful counterstroke-a considerable new message.
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Follow Ups
- Not as extensive. - ghost of olddude55 06:36:59 11/25/21 (0)
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