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I don't think it would necessarily affect quality, but I agree...

...there are way too many models/marques on the market. BUT, in reality, there are far fewer unique vehicle platforms now than ever. Major components, and even entire platforms are "shared"--not just within a given manufacturer/marque, but across brands, as well. Go buy a Tahoe/Yukon/Escalade. Go buy a BMW/Supra, or a "Subayota" 86/BRZ. Your new Aston-Martin has a M-B engine. Z-F builds trannies for both GM and Ferrari (and a dozen other manufacturers in-between). This stuff has been going-on for decades. GM finally ditched Oldsmobile, Pontiac and Saturn. Plymouth went away. So did Mercury. All were just redundant.

But it's hard to argue with "brand loyalty" in the marketplace--even though your "Buick" or "Lincoln" is rolling-off the same assembly-line as their "Chevy" or "Ford" counterparts.

Ultimately, there's only a handful of "umbrella-corporations/groups" that control/own the bulk of the global auto-manufacturing industry. Did Hyundai really need to become Kia/Hyundai/Genesis? Back in the day, if you loaded-up a Crown Vic, you had a Grand Marquis. If you loaded-up a Grand Marquis, you had a Town Car.




"And today is for sale and it's all you can afford. Buy your own admission. The whole things got you bored. Well the Lord chooses the good ones, and the bad ones use the Lord"--a very dear friend for decades Michael Stanley (Gee)--RIP

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