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Of corse in matters in the context of the supposition put by the poster I replied to………

........……..Especially given the gross figure is based on a subscription number of a long established audio mag.

My point is $1.75m is not a lot of capital to start a brand new magazine. Maybe you think it is a sufficient sum to support the supposition put by the original poster?

It will be a rare scenario indeed in a brand new venture where revenue exceeds expenditure in its first year ( or maybe the first five).

If you believe expenditure has to be lower than revenue to keep a business afloat, or even successful, you must have no experience in starting and owning a business?

I can think of no example, in Australia at least, where a brand new magazine owned and operated by a new player in the magazine market has ever even projected a profit in its first year of operation …….. though several have become successful after several years of initial losses. ( none in audio however)

Smile

Sox




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