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Original Message
RE: "there is no such thing as independance in trade magazines"
Posted by robert.gaboury@videotron.ca on May 22, 2009 at 08:29:11:
Exactly. Perhaps you never spoke to any reps, the thing is, they are essential in the publishing eco system, because readership alone is not enough to keep the business alive. Please be aware that those reps you never spoke with show those nice reviews around to get contracts. The very fact that a speaker manufacturer chose to cancel advertising because of a bad (or not so good) review proves my point. That very same manufacturer chose to go elsewhere to get his money's worth of praise.
The biggest audio manufacturer (and advertiser), by far, is Bose. Did you ever see a Bose advertising in Stereophile or Absolute Sound or SoundStage or EnjoyTheMusic? Did you ever see a Bose review in any of those trade medias?