In Reply to: I think it was Seagram's Crown Royal that came in the purple bag. posted by sleeper on July 2, 2024 at 19:16:33:
I was told that hardly anyone drank Seagram's Crown Royal as their regular drink, because it was very poor value for money.
I was told that liquor stores nonetheless had to stock it, because for birthdays and holidays such as Christmas, especially people who did not drink much would buy it to give to their friends or family, on the faulty premise that the blue velvet bag meant that it was great stuff.
Ignorant Americans (I am tempted to say, "But I repeat myself") think that the "Blended" in Blended Canadian Whisky means that varies sources or vintages of whiskies have been blended to get a particular taste. Not quite.
Canadian law allows whisky makers to blend whisky that has been aged in wood three years, with: Water (OK), Vodka (Questionable), Flavorings (WTF) and Food Coloring (WTF), all in the interest of a "consistent product."
The Bronfman family had enough clout to get that established, and to get the US regulators to allow it.
Now, in fairness to the Canadian regulators, there is a proviso that the end result has to taste basically the same way that Canadian Rye-Containing Whisky Blends have historically tasted. So, you can't add a lot of Mint or Orange flavoring and still call it "Canadian" whisky.
Of course, retailers don't educate their customers about such things, lest word get back to the local distributor...
amb,
john
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Follow Ups
- Back when I was working in the retail booze business... - John Marks 08:57:39 07/03/24 (1)
- RE: Back when I was working in the retail booze business... - Bill the K 23:09:13 07/05/24 (0)