RE: Avery Fisher Hall

Posted by Thornhill (A) on May 31, 2012 at 18:51:38

In Reply to: Avery Fisher Hall posted by John Marks on May 31, 2012 at 14:40:17:

I wouldn't be too hard on the board -- it's actually good that they realize that you're leaving money on the table when demand outstrips the number of seats.

The real problem is that we build these new halls and arts center and there is zero plan of what to do with the nights when the anchor resident company is not using the facility. As a result, the majority of nights are dark. It would be financially feasible to build much smaller and acoustically superior halls -- 1,700 to 2,000 seats -- if there were significantly fewer darks night.

Another alternative -- which would require a huge leap of faith -- is getting rid of the subscription system and adopting dynamic pricing for all concerts. With a 2,500 seat hall you're not going to sell out every concert -- you'll be lucky to consistently break 85% to 90%. A 1,800 hall with dynamic pricing could earn as much as as a 2,500 seat hall with popular shows. For example, when an orchestra plays something like Beethoven's 5th or 9th, or Mahler's 2nd, demand for tickets is very high. You get a lot of people who rarely go to the orchestra, but recognize that these are special pieces of music and are willing to pay top dollar. As the pace of sales increases, the price of the tickets in the house should rise.

While this Broadway pricing model might be to for-profit for some people, it's really silly that orchestra's don't maximize revenue from profitable concerts to help supplement ones where attendance is going to be soft.

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Follow Ups Full Thread

Topic - Walt Disney Concert Hall Los Angeles - Brian Cheney 12:53:21 05/31/12 (22)

Just heard a concert there last week - E-Stat 08:48:46 06/13/12 (0)

RE: Walt Disney Concert Hall Los Angeles - Analog Scott 23:16:09 06/02/12 (0)

RE: Walt Disney Concert Hall Los Angeles - Botanico92007 19:20:41 06/01/12 (0)

I remember the stories of the exterior panels heating up nearby apartments & condos... - Russell 08:46:47 06/01/12 (0)

Bambi's reaction to Disney Hall - Paul_A 17:37:26 05/31/12 (6)

Whatever Happened To Bambi? [nt] - Mike Porper 09:12:38 06/01/12 (2)

Top Ten Possiblities - Mike Porper 11:16:55 06/01/12 (1)

Those are good possibilities! [nt] ;-) - Chris from Lafayette 14:39:44 06/01/12 (0)

RE: Bambi's reaction to Disney Hall - Thornhill 18:58:49 05/31/12 (0)

RE: Bambi's reaction to Disney Hall - Brian Cheney 18:51:55 05/31/12 (0)

RE: Screech and Roar - genungo 18:28:44 05/31/12 (0)

Well, At Least It's Not Amplified - Mike Porper 16:07:10 05/31/12 (1)

RE: Well, At Least It's Not Amplified - Chris from Lafayette 09:47:19 06/02/12 (0)

RE: Walt Disney Concert Hall Los Angeles - Thornhill 13:53:21 05/31/12 (8)

Some (not all) of the Disney Hall seats. . . - Chris from Lafayette 16:43:44 05/31/12 (0)

Avery Fisher Hall - John Marks 14:40:17 05/31/12 (6)

RE: Avery Fisher Hall - Thornhill 18:51:38 05/31/12 (5)

What you describe is the rationale of The Boston Pops - John Marks 07:31:28 06/01/12 (4)

Not quite on Philadelphia - Thornhill 10:40:03 06/01/12 (3)

RE: Not quite on Philadelphia - Todd Krieger 22:14:37 06/01/12 (2)

"Horses for Courses." - John Marks 13:14:47 06/02/12 (0)

RE: Not quite on Philadelphia - Thornhill 08:34:11 06/02/12 (0)

Follow Ups

RE: Avery Fisher Hall - Thornhill 18:51:38 05/31/12 (5)

What you describe is the rationale of The Boston Pops - John Marks 07:31:28 06/01/12 (4)

Not quite on Philadelphia - Thornhill 10:40:03 06/01/12 (3)

RE: Not quite on Philadelphia - Todd Krieger 22:14:37 06/01/12 (2)

"Horses for Courses." - John Marks 13:14:47 06/02/12 (0)

RE: Not quite on Philadelphia - Thornhill 08:34:11 06/02/12 (0)

RE: Avery Fisher Hall

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